浅谈广告与新闻的关系  

作　　者：赵楠[1] 

机构地区：[1]北京林业大学材料科学与技术学院艺术设计系,中国北京100000

出　　处：《科技信息》2010年第23期I0111-I0111,I0092,共2页Science & Technology Information

摘　　要：广告与新闻有着显著的差异性,但随着商品经济的发展,各类信息充斥着人们的眼球,普通商品的吸引力远远低于媒体"精包装商品",销售商开始并以迅雷不及掩耳的速度,把宣传手段投放到广告中来,更有甚者,为了得到受众的关注,采用类似新闻的形式投放广告。The advertisement and the news have the remarkable difference, but along with commodity economy＇s development, each kind of information is flooding people＇s eyeball, the ordinary commodity＇s attraction is lower than the media by far the fine packing commodity, the seller starts and by the speed quickly, puts in the advertisement the propaganda method, and what is more, to obtain audiences＇ attention, uses the similar news the form delivery advertisement.

关 键 词：广告 新闻 联系 区别 新闻式广告 社会危害 治理对策 

分 类 号：F713.8[经济管理—广告]