浅析中关村户外广告  

Brief Analysis Zhongguan Village Outdoor Advertising

作　　者：赵楠[1] 

机构地区：[1]北京林业大学材料科学与技术学院,艺术设计中国北京100000

出　　处：《科技信息》2010年第23期I0209-I0209,I0143,共2页Science & Technology Information

摘　　要：户外广告的形式多样,包括电器类、路牌类、交通类、空中类、街头类等户外广告,不管采用哪种形式,都要与其所依附的载体,所处的环境相协调。因为户外广告既然在户外,它所承担的不仅是产品的宣传,还要美化我们的环境。Outdoor advertising various, including, street sign class, transportation class, airborne kind, street corner class outdoor advertisings and so on electric appliance class, no matter which form uses, must with the carrier which its attaches, locates the environment is coordinated. Because of outdoor advertising, since the outdoors, it undertakes, is not only the product propaganda, but must beautify our environment.

关 键 词：户外广告设置 色彩 图形 夜晚效果 比较 

分 类 号：F713.8[经济管理—广告]