需求诱致下的客户参与创新的激励研究  

Study on Demand-induced Motivating Customer Participation in Innovation

作　　者：张耀辉[1,2] 彭红兰[2] 

机构地区：[1]暨南大学产业经济研究院,广东广州510632 [2]暨南大学管理学院,广东广州510632

出　　处：《中国工业经济》2010年第8期87-96,共10页China Industrial Economics

基　　金：国家社会科学基金重大项目"贯彻科学发展观实施知识产权战略研究"(批准号08@zh003);国家社会科学基金重大项目"应对国际资源环境变化挑战与加快我国经济发展方式转变研究--基于政府规制视角"(批准号09&ZD021);教育部重大攻关课题项目"中国现代产业体系研究"(批准号08JZD0014)

摘　　要：本文通过研究发现客户需求是企业创新的重要影响因素,而客户需求作为企业的外在控制变量,是组织边界外不可控制的资源。客户需求主要体现在客户"用中学"知识,将客户"用中学"知识产业化是企业获得创新优势的重要途径。但客户"用中学"知识本身具有不易公开性、模糊性等特征,企业必须通过反复"试错"、自我"比赛"机制激励客户创新,吸收客户闲置知识;发展无边界组织,通过客户内部化激励机制,把客户需求转化为企业内部资源;通过对"用中学"知识产权化,实现客户知识的定向传播。This paper finds that customer demand is an important factor in the process of firm innovation.As an outside controlling variable of the firm,customer demand is uncontrollable resource beyond organization boundary.Customer demand mainly embodys the learning-by-using knowledge of customer.Industrialization of learning-by-using knowledge is an important way for the firm to acquire innovation advantage.Nonetheless learning-by-using knowledge itself is confidential and ambiguous.Firm must initialize customer’s innovation by ＂try and error＂ principle and ＂self contest＂ mechanism repeatedly,absorb customer’s idle knowledge,develop boundaryless organization,and transform the customer demand into firm’s internal resource through the customer internalization mechanism,realize directed communication of customer knowledge by defining the property right of learning-by-using knowledge.

关 键 词：需求诱致 客户需求 用中学 激励 

分 类 号：F270[经济管理—企业管理]