我国企业战略性慈善模式的现实思考  

Practical Reflections on the Strategic Model of Corporate Philanthropy in China

作　　者：王春[1] 

机构地区：[1]苏州科技学院人文学院,江苏苏州215009

出　　处：《苏州科技学院学报（社会科学版）》2010年第4期6-10,共5页Journal of University of Science and Technology of Suzhou:Social Science

基　　金：2007年江苏省社会科学基金项目"社会资本视角下的慈善组织生成与发展研究"资助(07SHB015)

摘　　要：企业慈善作为一种超越道德、法律、一般商业运作或公众期望等的自愿性商业行为已然成为企业社会责任的高级形态。西方企业慈善行为已实现了由传统性慈善模式向战略性慈善模式的转变。转型时期,我国企业作为现代慈善事业发展的重要主体自然被赋予了更多的使命与责任,战略性慈善模式是我国企业参与慈善捐赠的现实需求与必然趋势。As a voluntary business practice beyond moral,legal,general business operation or public expectations,corporate philanthropy has become a high-level form of corporate social responsibility.The philanthropic model of Western enterprises has realized its transition from traditional model to strategic model.Naturally,China＇s enterprises,an important participant of modern philanthropy in the transitional period,have been given more missions and responsibilities,since strategic philanthropy model is the demand of practical life as well as an inevitable trend for China＇s enterprises to participate in charitable donations.

关 键 词：企业社会责任 企业捐赠 战略性慈善 

分 类 号：F270[经济管理—企业管理] F270-05[经济管理—国民经济]