中国市场分析类农业期刊发展的SWOT分析  

SWOT Analysis of the Development of China’s Market Analyze Agricultural Journals

作　　者：潘月红[1] 孙国凤[1] 逯锐[2] 

机构地区：[1]中国农业科学院农业信息研究所,北京100081 [2]中国农业科学院作物科学研究所,北京100081

出　　处：《中国农村小康科技》2010年第9期84-86,共3页Chinese Countryside Well-off Technology

摘　　要：运用SWOT分析工具,对目前中国市场分析类农业期刊具有的优势、存在的劣势和面临的机遇和挑战进行分析。指出,中国市场分析类农业期刊的优势是市场分析信息的价值日益得到体现,自身边际效应广泛,开展多种服务,根据市场变化和受众需求,发掘经营广告;劣势是行业可比性难以操作,相应的期刊评价体系缺失,运行机制不健全,缺乏科学的管理机制和运行模式,出版周期压力大,需压缩编辑出版时间并确保可信度;面临的挑战是国外同类期刊的竞争,信息获取渠道增加,出版体制改革的压力;发展机遇是新闻出版业改革带来创新空间,电子期刊作为伴随载体拓展市场,产业需求日渐旺盛奠定发展优势。Using SWOT analysis tools,the author analyzed the current strengths and weaknesses of the Market Analyze Agricultural Journals of China,as well as the opportunities and threats the journals are confronting. The strengths of China’s Market Analyze Agricultural Journals are the increasing values of market analyze information, its marginal effect of a wide range, carrying out variety of services, exploring business advertising according to the market demand; the weaknesses are the operating difficulty of industry comparability, lack of scientific periodical evaluation system, morbidity of operation mechanisms, the huge pressure of publication cycle; the threats are the competition of the same species periodical from overseas, increased approach to acquire information, the pressure of publishing system reform; the opportunities are the development space of publishing system reform, market expansion from e-journals, development advantage from increasingly industry demand.

关 键 词：市场分析类农业期刊 发展 SWOT分析 

分 类 号：F279.243[经济管理—企业管理]