特色专业建设的目标与路径:以广外市场营销专业为例  

Construction of Characteristic Specialty Course:Goals and Ways

作　　者：常永胜[1] 钟育赣[1] 

机构地区：[1]广东外语外贸大学,广州510420

出　　处：《广东外语外贸大学学报》2010年第4期99-102,共4页Journal of Guangdong University of Foreign Studies

摘　　要：特色专业建设是高等学校本科教学质量工程的首要建设内容,也是目前教学改革与研究的主题。依托广东外语外贸大学市场营销专业的建设经验,本文集中探讨特色专业建设的目标与路径,以期为当前高校专业建设提供可资借鉴的思路和方案。The construction of characteristic specialty courses at a national level is a primary matter of the improvement of teaching quality in the university;and also it is an important issue of educational reform and research at present.This article attempts a discussion of the construction of the characteristic course of Marketing at the national level,focusing on the background,modes,objects and ways of its development.It is hoped that our discussion will provide some helpful ideas and ways of developing distinctive disciplines or courses as offered at college or university.

关 键 词：特色专业 目标 路径 

分 类 号：G642.4[文化科学—高等教育学]