基于新品牌的营销战略思考  

The Thinking Based on the Marketing Strategy of New Brands

作　　者：卓伟[1] 胡喜[1] 殷宇歌[1] 梁韵莹[1] 

机构地区：[1]华南理工大学工商管理学院,广州510640

出　　处：《价值工程》2010年第26期108-108,共1页Value Engineering

摘　　要：北京奥运、上海世博、紧接着而来的时候广州亚运,这一系列的事件都象征着中国在国际的地位逐步上升,伴随而来的就是中国的地位带动着中国的很多产业发展,要想使得企业在这个大机遇下在市场上占有一席之地,做好营销战略显得刻不容缓,并且越来越多的企业都已经开始注重营销战略的长远性,而面对这一个大机遇,有很多新生的品牌要想在历史上留下浓墨重彩的一笔制定好品牌的营销策略就是重中之重了。The Beijing 2008 Olympic Games,the 2010 World Expo in Shanghai,and the 16th Asian Games in Guangzhou ,this series of events have shown that the position of china was being gradually improved ,following that the improving of the position of china would bring up many industry in china .If the enterprise want to carve a niche in the market with great opportunities, it is important to make a good marketing strategy. More and more firms are beginning to focus on a long-term marketing strategy making. Facing the opportunity , it is becoming more important to establish a good marketing strategy for many new brands to impress the history.

关 键 词：新品牌 营销战略 品牌 

分 类 号：F274[经济管理—企业管理]