网络符号文化主体与客体  

Network,Sign,Cultural Subject and Object

作　　者：杨聪[1] 

机构地区：[1]上海第二工业大学人文学院,上海201209

出　　处：《北京师范大学学报（社会科学版）》2010年第5期104-108,共5页Journal of Beijing Normal University(Social Sciences)

摘　　要：在大众媒介的传播过程中,符号的生产和消费导致社会大众的客体化,这个视野中的大众的抵抗仅仅是对消费过程的抵抗,并不能让自己产生真正的主体性;由于虚拟的普遍化,在互联网上,个体与媒介环境分离的矛盾变为个体自身的矛盾,而大众文化对个体的影响可能更为深入;但是,作为任何个人都可以自由使用的认识工具和传媒手段,互联网提供了从实际生活出发、反映实践中的矛盾和探求解决方向的新的可能性,在这个基础上,能指和所指也才能实现真正的统一。The production and consumption of signs may result in the objectification of the mass in the process of mass media spread, through which the protest from the mass is merely the protest against the course of consumption, not the subjects themselves. The contradiction of the individuals and the mass media on the Internet, due to the common practice of visualization, has led to the contradiction of the individuals themselves, while the influence of the mass culture upon the individuals may be stronger and more profound. However, the Internet as a widely used mass media has provided a new possibility that starts from our real life and reflects the contradiction in practice and a new solution to it. Only on this basis can the signifier and the signified be truly reunified.

关 键 词：网络 符号 主体 客体 大众 社会实践 

分 类 号：N02[自然科学总论—科学技术哲学]