论汽车技术服务与营销专业的内涵建设  

Research on the Connotation Construction of Automotive Technical Services and Marketing Professional

作　　者：冯华亚[1] 

机构地区：[1]辽宁省交通高等专科学校,辽宁沈阳110122

出　　处：《辽宁高职学报》2010年第8期21-22,40,共3页Journal of Liaoning Higher Vocational

摘　　要：通过分析汽车技术服务与营销专业建设和发展所面临的问题,提出了汽车技术服务与营销专业的内涵建设重点要体现在培养学生的文化内涵、营销理念及专业技能和人格魅力等三个方面。加强该专业内涵建设,就要在专业培养方案、课程、师资队伍、实习实训基地和制度建设几个方面全面贯穿专业的内涵建设,从而提高专业的核心竞争力和人才培养质量。This paper is to analyze the construction and development problem of the technical services and marketing professional.It proposes that the professional＇s keys reflected in the cultivating of the students＇ cultural connotation,marketing concept,marketing skills and the personality charm.These will be implemented by the following aspects,such as professional training programs,courses construction,teachers＇ construction,practice bases construction and system construction and so on.Then we can improve the professional core competitiveness and the talent training quality.

关 键 词：高职教育 汽车技术服务与营销专业 文化内涵 核心竞争力 

分 类 号：G712[文化科学—职业技术教育学]