我校女生阳光体育运动推广的实证研究  

Empirical Analysis of Female College Students' Sunny Sports Activity Promotion in Hunan Institute of Engineering

作　　者：杨洁[1] 倪湘宏[1] 刘娟妮[1] 

机构地区：[1]湖南工程学院体育教学部,湖南湘潭411104

出　　处：《湖南工程学院学报（社会科学版）》2010年第3期119-123,共5页Journal of Hunan Institute of Engineering(Social Science Edition)

基　　金：湖南省"十一五"教育规划重点课题"社会性别学视野下大学女生阳光体育运动的推广策略研究"(XJK08ATM002)

摘　　要：以湖南工程学院部分女生为研究对象,通过实验法、问卷调查法、观察法、数理统计法和逻辑分析法等对推广大学女生阳光体育运动的策略进行了实证研究,结果表明将社会性别理论和阳光体育运动理念渗透在女生体育的课内外活动中,给予女性身体关注点的正确引导,可提高女生的体育认知水平并转化其体育动机,对阳光体育运动的开展十分有效。建议通过加强宣传力度、扩大宣传渠道、实施跨界合作和跨校联谊,以丰富我校女生校园文化生活和阳光体育运动的推广手段。This paper has selected some female college students in Hunan institute of engineering as experimental subjects and has made an empirical analysis of the promotion strategy for female college students＇ sunny sports activity through experimentation, questionnaire survey, observation method, mathematical statistics and analytic method, and so on. Findings show that the gender theory and sunny sports activity idea are permeated in the female sports excurricular activities, lead the female college students to paying attention to their bodies and enhance their physical cognitive level and transform their physical motivation, which is very valid for the development of the sunny sports activity. We should expand communication channels and implement cooperation and get-togethers to enrich the promotion strategies for sunny sports activity.

关 键 词：大学女生 阳光体育 推广 实证研究 

分 类 号：G800[文化科学—运动人体科学]