财务公共关系研究的思辨  

Considerations on Finance Public Relations Research

作　　者：张琳[1] 

机构地区：[1]漳州师范学院管理科学系,福建漳州363000

出　　处：《石家庄学院学报》2010年第5期20-24,共5页Journal of Shijiazhuang University

摘　　要：财务公共关系是一门新兴的边缘学科。不同专业背景的学者,基于不同研究视角,正努力构建一个财务公共关系理论框架。财务公共关系研究应当建立在行为理性假设基础之上,适应金融市场发展的需要;以"企业财务活动与利益相关者经济行为的互动关系"为研究路径,体现公共关系管理的学科性质;将"财务活动"界定为核心概念,以区别于其他公共关系。Financial public relations is an emerging interdisciplinary subject. Based on different perspectives, scholars of different professional backgrounds are researching the theoretical framework of financial public relations. This article holds that financial public relations should be established in the light of the assumption of rational behavior to meet the development of financial market. The approach to the interaction between corporate finance activities and stakeholders of economic behaviors should focus on the nature of public relation management. Financial activities is to be defined as the core concept, distinguishing it from other public relations disciplines.

关 键 词：财务公共关系 行为财务 财务活动 

分 类 号：F275[经济管理—企业管理]