基于顾客策略行为的供货水平与供应链绩效  

Product availability and supply chain performance based on strategic customer behavior

作　　者：杨道箭[1] 齐二石[1] 姜宏[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《计算机集成制造系统》2010年第9期1984-1991,共8页Computer Integrated Manufacturing Systems

基　　金：国家自然科学基金资助项目(70971095)~~

摘　　要：基于顾客策略行为,考虑报贩模型和分散式供应链模型。通过分析销售商与顾客的理性预期均衡,研究了批发价格契约、数量折扣契约和两部定价契约下的供货水平和供应链绩效。研究结果表明:两部定价契约能提升供应链利润,高利润同时伴随着高供货水平,而批发价格契约或数量折扣契约下的供应链绩效则小于一体化供应链绩效。由于顾客策略行为的存在,生产商应该把两部定价契约中的批发价设定在低于生产商边际生产成本,以增大供应链的供货水平,从而提高供应链利润。A newsvendor model and a decentralized supply chain model were considered based on strategic customer behaviors. Product availability and supply chain performance under wholesale price contract,quantity discounting contract and two-part tariff were discussed by analyzing rational expectations equilibrium between sellers and customers. Results showed that two-part tariff improved supply chain profits,while high profit was accompanied by high product availability. However,supply chain performance under wholesale price contract or quantity discounting contract couldn＇t achieve the profit level made by centralized supply chain. Due to the existence of strategic customer behaviors,manufacturers under two-part tariff should set the wholesale price below marginal production cost to increase product availability,so as to raise supply chain profit.

关 键 词：顾客策略行为 供应链契约 供货水平 理性预期均衡 报贩模型 供应链 

分 类 号：F252[经济管理—国民经济]