企业社会责任与竞争优势  

Corporate Social Responsibility and Competitive Advantages

作　　者：江萍[1] 吉宏伟[2] 

机构地区：[1]广西经贸职业技术学院,广西南宁530021 [2]电子科技大学,四川成都610054

出　　处：《广西师范大学学报（哲学社会科学版）》2010年第5期44-47,共4页Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)

摘　　要：通过详细考察关于企业责任的争论,结合波特的五力模型,文中具体分析了企业的社会责任行为可以通过增大市场份额、阻止潜在新竞争者的进入和潜在替代品的开发、弱化供应商的讨价还价能力、弱化消费者讨价还价能力等途径来增强企业的竞争优势。在此基础上,给出了培育中国企业社会责任的建议。Through investigating the debate of social responsibility in detail and combining Porter＇s five- force model, this paper analyzes how corporate social responsibility（CSR） activities can strengthen com- petitive advantages of corporate through raising firm＇s market share, deterring the entry of the potential competitors and the development of potential substitutes, and through weakening the bargaining ability of suppliers and consumers, etc. Finally, some suggestions on how to enhance CSR are given.

关 键 词：企业 社会责任 竞争优势 

分 类 号：F270.3[经济管理—企业管理]