基于电子商务环境下的机遇搜索探究  

A research on opportunity search in E-Commerce

作　　者：王东[1] 曹云[1] 涂坤[1] 

机构地区：[1]新疆教育学院职教分院

出　　处：《中国电子商务》2010年第8期327-327,329,共2页E-commerce in China

摘　　要：本文探究在电子商务环境下，分析知识搜索、技术型产品、培养“弱关系”成员和形成机遇发现团队等关键因素，利用“情感认同”、“擅长发觉”和“自我效能”等自然属性，如何快速找到稀缺的市场机遇，使企业满足开发市场机遇和立足有利地位的深度需求。In this paper,primary factors for EC such as analysis for knowledge search and technical products and development for weak ties and team opportunity discovery,were studied. Natural properties,such as affective commitment,characteristic discovery,and self efficacy,are used to search for scarce marketing opportunities. The research may help enterprises to find market developing opportunities and fulfill deep requirements for advantageous marketing standing.

关 键 词：知识搜索 弱关系 情感认同 自我效能 机遇发现 

分 类 号：H31[语言文字—英语]