基于集体效率的产业集群合作营销机制研究  

Research on the Mechanism of Industrial Cluster Cooperative Marketing Based on the Collective Efficiency

作　　者：刘蓓蕾[1] 钱黎春[1] 

机构地区：[1]安徽工业大学管理学院,安徽马鞍山243002

出　　处：《安徽工业大学学报（社会科学版）》2010年第4期24-26,共3页Journal of Anhui University of Technology：Social Sciences

基　　金：安徽省教育厅人文社会科学研究项目(2009SK184)

摘　　要：我国产业集群的发展普遍处于初级阶段,合作营销保障机制的缺失使得产业集聚的优势得不到充分发挥。实现产业集群集体效率应在具备成员的不对称收益、选择性激励、贸易网络以及有效的承诺和信任存在的前提条件下,构造激励机制、交流机制、竞争机制,来保证集体效率的实现。The development of industrial cluster in China is generally in its early period and the deficiency of cooperative marketing security mechanism leads to the way not enough to give full play to the advantages of industrial agglomeration.The collective efficiency for the industrial cluster,on the premise of the existence of asymmetric income,selective incentives,trade network,and the effective promise and trust,can be realized through the construction of incentive mechanism,exchange mechanism and competitive mechanism for the guarantee of the collective efficiency realization.

关 键 词：产业集群 集体效率 合作营销 

分 类 号：F713.50[经济管理—市场营销]