阿迪达斯广告语中“Impossible is nothing”之功能文体分析  

Analysis of "Impossible is nothing" in Adidas' Advertisement Slogan from Functional Stylistics

作　　者：郝建军[1] 

机构地区：[1]华中师范大学外国语学院,武汉430079

出　　处：《宜宾学院学报》2010年第9期70-72,共3页Journal of Yibin University

摘　　要：从系统功能语言学来看,阿迪达斯广告语中的Impossib le is noth ing具有经验功能、人际功能、语篇功能以及情景语境,因而具有鲜明的特点和显著的广告效应。From the perspective of systemic-functional linguistics,the advertisement slogan ＂Impossible is nothing＂ is of experiential function,interpersonal function and textual function,and context of situation.Therefore,the slogan has typical and remarkable characteristics of advertisement effect.

关 键 词：广告语 元功能 情景语境 

分 类 号：H314.3[语言文字—英语]