高职院校招生宣传的重点和实施方法  

On Focus of Advertising and Its Implementation in Enrollment of Advanced Vocational College

作　　者：罗林刚[1] 

机构地区：[1]重庆电子工程职业学院招生就业处,重庆401331

出　　处：《重庆电子工程职业学院学报》2010年第5期82-84,共3页Journal of Chongqing College of Electronic Engineering

摘　　要：招生宣传是高职院校招生工作的重要环节,招生宣传工作做得好不好直接关系到学校招生工作的进展和成绩。学生选择高校是一个非常复杂的过程,影响学生选择高校的因素有很多,在招生宣传时,应该有针对性地向考生和家长宣传考生和家长感兴趣的内容。文章针对影响学生选择高校的因素,论述了高职教育招生宣传的重点,并提出了与之相适应的实施方法。Advertising is the important part in enrollment of advanced vocational college.It directly influences the progress and achievement of enrollment.To select a college is a complicated work for students;meanwhile,there are many factors which influence their decisions.Thus the enrollment advertising should mainly focus on the content which the students and their parents are interested in.This thesis,taking the decisive factors which influence the students’ choice of college into consideration,analyzes the focus in enrollment advertising as well as puts forward corresponding implementation methods.

关 键 词：高职教育 招生宣传 重点 实施 

分 类 号：G718[文化科学—职业技术教育学]