从营销组合策略的理论演进看市场营销的发展趋势  

Research on Marketing Developing Trends According to Evolution of Theory of Marketing Mix Strategy

作　　者：吴海莉[1] 嵇仙峰[1] 

机构地区：[1]连云港师范高等专科学校,江苏连云港222006

出　　处：《科技创业月刊》2010年第11期63-66,共4页Journal of Entrepreneurship in Science & Technology

摘　　要：自从市场营销组合策略理论被提出以来,营销理论界一直都在努力充实、完善它,提出了许多反映时代特征的新的营销组合理论,市场营销组合理论的演进历程集中反映了市场营销的发展变化过程,并预示着市场营销未来的发展趋势。Since the theory of marketing mix tactics has been proposed,marketing theorists have been trying to enrich and improve it,and put forward a number of characteristics of the times to reflect the times to reflect the new marketing mix theory,theory of the evolution of marketing mix process embodies the development and changes in marketing process and indicates the future trend of marketing.

关 键 词：营销组合策略 理论演进 营销实践 

分 类 号：F713.50[经济管理—市场营销]