基于多项目的战略管理模式的案例研究——济南钢铁多项目管理实施“板材精品基地”战略的案例研究  

Research on Strategic Management Model Based on Multi-Project Management——a Case Study of Multi-Project Management on "Steel Plate Base" Strategy of Jinan Iron & Steel Group Co

作　　者：焦媛媛[1] 李科[1] 陈静[1] 

机构地区：[1]南开大学商学院,天津300071

出　　处：《管理案例研究与评论》2010年第5期374-385,共12页Journal of Management Case Studies

基　　金：国家自然科学基金项目(70771049)

摘　　要：随着企业项目化趋势的增强,战略管理与项目管理的整合成为当今企业管理研究的趋势之一。在高度动态的环境中,如何应用多项目管理保证企业战略的有效实施,以提升企业的竞争能力已成为研究学者和实践界新的课题。本文以济南钢铁应用多项目管理实施"板材精品基地"战略提升核心竞争力的成功案例作为研究对象,从战略的纵向实施和资源的横向整合两个维度系统分析了以项目管理办公室(PMO)为中心的战略管理与多项目管理的整合过程,探讨适用于多项目管理企业的战略管理模式。With the development of enterprise project management,the integration of strategic management and project management has become a trend in the enterprise management study.In the highly dynamic environment,how to apply the multi-project management for effective implementation of enterprise strategy to enhance their competitiveness has come to the focus of both research and practice.The paper takes the application of multi-project management in Jinan Iron Steel Group Co.＂Steel Plate Base＂ Strategy as an example,analyze the integration process of strategic management and multi-project management centralized in Project Management Office from the perspectives of strategy implementation and resource integration,and the strategy management model suitable for multi-project management enterprises is discussed.

关 键 词：战略管理 多项目管理 战略实施 资源整合 

分 类 号：F270[经济管理—企业管理]