相乘型需求下考虑生产能力约束和销售成本递增的供应链协调研究  

Supply Chain Coordination with Production Capacity Restriction and Sale Cost Increasing under Multiplicative Demand

作　　者：陈菊红[1] 郭福利[1] 

机构地区：[1]西安理工大学经济与管理学院,陕西西安710054

出　　处：《运筹与管理》2010年第5期78-83,共6页Operations Research and Management Science

基　　金：国家自然科学基金项目(70272034);陕西省高校重点学科建设项目(107-00X902)

摘　　要：当供应商受到生产能力限制时,单位产品生产成本会随产量的提高而增加。而订货量增加时,零售商会尽力实现自己的销售目标,销售成本会随订货量递增。综合考虑单位产品生产成本递增和销售成本递增,以及市场需求函数为相乘型形式,以一个供应商和一个零售商组成的供应链为研究对象,建立了基于收益共享契约的协调模型,研究发现零售商订购量增加,供应商会提高批发价格,但它会主动替零售商承担一部分递增的销售成本,其承担比例与其占零售商销售收益的份额成正比关系,可实现供应链的完美协调。最后,进行数值分析验证了研究结论。When the supplier＇s production capacity is limited,the unit production cost increases with the increasing output.And with the increase of order quantities,the retailer does his best to meet sales targets,so the cost of sales increasee.In this paper,both unit production cost and sales cost increasing are considered,market demand function is multiplicative-type situation,and a two-stage supply chain consisted of one supplier and one retailer is selected as research subject.Then acoordination model based on revenue sharing is constructed.We find the supplier increase,the wholesale price with the order quantity increasing,but it shares with the retailer the sale cost on its own initiative,and the relationship between the sharing ratio and the proportion of the retailer＇s revenue is positive correlation,and under this circumstance,the supply chain could be coordinated perfectly.In the end,a numerical example is given to verify the conclusion.

关 键 词：供应链 协调 收益共享契约 相乘型需求 生产成本 销售成本 递增 

分 类 号：F274[经济管理—企业管理]