Functions of Vagueness in Advertising  

作　　者：俞芳芳[1] 

机构地区：[1]南京特殊教育职业技术学院外语系,江苏南京210000

出　　处：《科技信息》2010年第31期224-224,共1页Science & Technology Information

摘　　要：Vagueness can make communication smooth,effective or deceptive.Vagueness plays both positive and negative functions in human communication and advertisements.Vagueness can make communication smooth,effective or deceptive.Vagueness plays both positive and negative functions in human communication and advertisements.

关 键 词：广告 模糊性 英语 交流方式 

分 类 号：H31[语言文字—英语]