民族地区农产品营销渠道存在的问题及对策  

Issues of Agricultural Marketing Channels and Its Solutions in Ethnic Minority Regions

作　　者：张海燕[1] 

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《中央民族大学学报（哲学社会科学版）》2010年第6期49-53,共5页Journal of Minzu University of China(Philosophy and Social Sciences Edition)

基　　金：国家社科基金项目(编号:06BJY093);湖南省教育厅社科重点基金项目(编号:09A076)

摘　　要：农产品销售渠道建设是民族地区发展农村经济和建设"新农村"的重要内容。目前民族地区农产品营销渠道存在营销主体规模小,组织化程度低;批发市场小,功能不完善;现代销售终端缺乏,交易方式陈旧等问题,需要加快培育农产品营销主体,完善农产品批发市场,改革传统交易方式,积极推进农产品超市和连锁经营模式以及完善农产品物流配套系统,优化相关农产品营销渠道。The construction of agricultural marketing channels is the important content of developing rural economy and constructing ＂new countryside ＂ in ethnic minority regions.So far,there are many problems in such channels which include marketing subjects are still in small-scale,systematization is still in low-degree,wholesale market is still small,functions of the market and modern marketing terminal are still imperfect,trading methods are outmoded and so on.To solve these problems,we need to accelerate fostering the subject of agricultural marketing,improve wholesale markets of agricultural products,reform the traditional transaction methods,actively promote supermarket and chain business model of agricultural products,improve agricultural logistics supporting system,as well as optimize relative agricultural marketing channels.

关 键 词：民族地区 农产品 营销渠道 

分 类 号：F724.4[经济管理—产业经济]