从清代扬州务本堂看徽州盐商商儒价值观的内涵  

The implication of values of Huizhou salt merchants from the establishment of Wuben Hall in Yangzhou in Qing Dynasty

作　　者：李建萍[1] 樊嘉禄[2] 

机构地区：[1]黄山学院外语系,安徽黄山245041 [2]黄山学院安徽省非物质文化遗产研究中心,安徽黄山245041

出　　处：《安徽史学》2010年第6期105-108,共4页Historical Research In Anhui

基　　金：安徽省教育厅人文社会科学研究项目<徽州楹联的文化语境认知和翻译研究>(2010SK439)的阶段性成果

摘　　要：对清代扬州两淮盐务组织务本堂的商业文化背景、乡土文化背景及其在两淮盐业经营中的作用进行探考,发现务本堂的设立不仅是徽州盐商顺应商品经济发展的一大举措,也标志着在特定时代背景下徽州盐商价值观念的转变和突破,主要体现在对传统农商观的思辨,"利"、"义"契合的经营价值观的确立和业儒弘儒的人文精神的践行。Through an exploration into the commencing cultural background, rural cultural background and the function of Wuben Hall in the marketing of the salt in Huai Region in Qing Dynasty, the following conclusion is made ： the establishment of Wuben Hall is a big step of Huizhou salt merchants＇ accommodation for the development of commodity economy and a symbol of change of the values of Huizhou salt merchants under special circumstances and conditions, which can be mainly defined as the debate on the notion of traditional agriculture and commerce; the entrenchment of the values of combination of interest and righteousness in the process of marketing and practice of humanist spirits on Confucianism.

关 键 词：务本堂 徽商 价值观 内涵 

分 类 号：K249[历史地理—历史学]