禅宗六祖名人效应与六祖故里旅游开发探讨  

An Exploration on the Tourism Development of the Celebrity Effect of the Sixth Patriarch of Chinese Zen and His Native Place

作　　者：蓝力民[1] 

机构地区：[1]广州大学旅游学院,广州510006

出　　处：《热带地理》2010年第6期663-667,680,共6页Tropical Geography

基　　金：广东省旅游局项目<龙山温泉度假区旅游规划>(2005);广州市高校科技计划课题(08B099)

摘　　要：从中国佛教、中国禅宗流派的世界影响力入手,通过对比研究与关联分析,探讨禅宗六祖惠能的影响力及其故里的宗教旅游价值与开发对策。结果表明,禅宗六祖惠能具有世界名人效应;六祖故里禅宗圣迹众多,地位独特,品位度高,理当成为具有世界影响力的旅游地;由于六祖本人及其故里尚未得到应有的重视,旅游潜力未能发挥。发展六祖故里旅游,一要树立"世界惠能"观念和确立六祖故里的朝觐地位;二要从整体观念出发,高水准、大手笔构建六祖故里禅宗文化旅游区,并整合区外的相关圣迹,形成内容丰富、情结完整的禅文化大旅游圈;三要发挥海外积极因素的作用。Based on the influence of Chinese Buddhism and Chinese Zen Sect around the world, with contrastive analysis and association analysis, this article probes into the influence of Hui-neng who is the Sixth Patriarch of Zen, the religious tourism value and the development strategies of his native place. The Sixth Patriarch of Chinese Zen, Hui-neng, as the actual initiator of Zen Buddhism in China is a world-renowned celebrity. Being both the birthplace and the nirvana place of the Sixth Patriarch, the Longshan Mountain in Xinxing County of Guangdong Province gathers many shrines with unique positions and high quality, which should become a world-influential Buddhist tourism destination. However, as the Sixth Patriarch himself and his hometown have not been fully recognized and thus not been paid due attention, the potential of this tourism treasure can not play. To develop the tourism of the hometown of the Sixth Patriarch, it is the first thing to establish a concept of ＂World Hui-neng＂ and a pilgrimage status of his hometown, as well as a corresponding publicity campaign. The second is to integrate and create a group of shrines of the Sixth Patriarch and even a group of Zen shrines from the overall concept, with a generous plan to build a Zen cultural tourism area in the hometown of the Sixth Patriarch and to integrate relevant shrines outside, formatting a tourism circle of Zen culture with rich content and complete complex. The final is to give full play to positive overseas factors.

关 键 词：禅宗六祖 六祖故里 宗教旅游开发 

分 类 号：F592.7[经济管理—旅游管理]