大学生消费的非理性因素研究  

Study on Irrational Factors of University Students Consumption

作　　者：黄文述[1] 柯洪霞[2] 

机构地区：[1]鲁东大学发展规划处 [2]鲁东大学教育科学学院,山东烟台264025

出　　处：《江苏经贸职业技术学院学报》2010年第2期47-49,共3页Journal of Jiangsu Institute of Commerce

基　　金：山东省社会科学规划研究项目"电视传媒视角下青少年儿童发展特点的研究"(09CZXZ06)

摘　　要：研究采用开放式问卷调查的方法调查当前大学生的非理性消费影响因素及对策。调查结果表明,在大学生的消费过程中,攀比、虚荣、恋爱是影响他们非理性消费的三大主要因素。树立正确的消费观和制订消费计划是应对非理性消费的有效方法。A measure of public questionnaire is adopted to study factors influencing irrational consumption of undergraduates as well as corresponding restriction measures.According to findings of investigation,three main factors as comparing with people unrealistically,vanity and campus love are significantly influencing irrational consumption of undergraduates in the processes of consumption.Correct consumption conception and proper consumption plan are two effective measures to restrict irrational consumption.

关 键 词：大学生 非理性消费 消费观 

分 类 号：G645[文化科学—高等教育学]