武汉服装品牌的定位与发展探究  

Probing into Positioning and Development of Wuhan Clothing Brand

作　　者：温振华[1] 

机构地区：[1]武汉职业技术学院服装纺织学院,湖北武汉430074

出　　处：《武汉职业技术学院学报》2010年第5期73-75,共3页Journal of Wuhan Polytechnic

摘　　要：经济危机后,中国服装产业出现发展拐点,进入了调整和升级为主要特征的崭新历史发展阶段,武汉服装行业也迎来了良好的发展机遇。本文通过分析武汉服装行业现存的问题,对武汉服装品牌进行重新定位,阐述了武汉服装行业的发展之路。After the economic crisis,Chinese clothing industry reached a turning point steps into a brand-new historical phase of development,taken adjusting and upgrading as main characteristic.For this reason,Wuhan clothing industry is embracing a golden opportunity of development.The paper analyzes the current problems of Wuhan clothing industry,repositions the clothing brand and meanwhile the development direction of Wuhan clothing industry is also explored.

关 键 词：武汉服装 品牌 定位 发展 

分 类 号：F426.86[经济管理—产业经济]