黑龙江省体育旅游的开发与运营策略研究  

Research on the Development and Marketing Strategy Sports Tourism in Heilongjiang Province

作　　者：孙立君[1] 靖文[1] 文学民[2] 

机构地区：[1]哈尔滨师范大学体育科学学院,黑龙江哈尔滨150025 [2]哈尔滨商业大学体育学院,黑龙江哈尔滨150500

出　　处：《哈尔滨体育学院学报》2010年第5期50-52,共3页Journal of Harbin Sport University

摘　　要：体育旅游业正在成为21世纪最具前景的新兴产业,其产值在诸多国家国民经济生产总值中的比重正在迅速提高。黑龙江省体育旅游资源开发具有独特的地理气候、生态景观、地域文化等方面的优势,研究黑龙江省体育旅游资源开发与运营策略,对全面推动全省旅游业的快速发展,为全省经济又快又好地发展,推动和谐社会的建设具有重要作用。Sports tourist trade becomes 21 centuries in course of having most the prospect new industry,and the output value produces in course of prompt rise of specific gravity in total value in a lot of country national economy.Sports tour development of natural resources in Heilongjiang province has the aspect advantage,such as distinctive the geographical feature climate,organism＇s habits landscape,region culture,tactics studying Heilongjiang province sports tour development of natural resources and is in motion and does business,correct the develop rapidly driving whole province tourist trade all round,be that whole province economy develops both quick and good,the society who drives harmony builds having the important effect.

关 键 词：体育旅游 开发 营销策略 

分 类 号：G80-05[文化科学—运动人体科学]