探析竞争情报的主要分析方法  

Exploration on the Main Analysis Methods of Competitive Intelligence

作　　者：厉宏[1] 

机构地区：[1]重庆图书馆,重庆400037

出　　处：《农业网络信息》2010年第11期76-78,84,共4页Agriculture Network Information

摘　　要：竞争情报的分析是竞争情报研究的核心和关键,是将收集的零散的、非系统的情报进行有针对性的、系统的分析和综合,最终形成有价值的可操作的情报,较详细地论述了竞争情报的主要分析方法。Analysis is the core and key of competitive intelligence research,by which scattered,unsystematic intelligence were collected and integrated systematically and purposely and in the end a valuable operational intelligence was formed.In this article,the major competitive intelligence analysis methods were briefly described.

关 键 词：竞争环境分析法 定标比超法 竞争态势法(SWOT) 

分 类 号：G350.7[文化科学—情报学]