民航市场竞争演化的元胞自动机仿真  

Simulating the Evolution of Aviation Marketing Competition with Cellular Automata

作　　者：寇勇刚[1] 吴桐水[2] 朱金福[1] 

机构地区：[1]南京航空航天大学民航学院,江苏南京210016 [2]中国民航大学经济与管理学院,天津300300

出　　处：《信息与控制》2010年第6期761-767,共7页Information and Control

基　　金：中国民用航空局软科学项目(KS2321)

摘　　要：为研究民航市场竞争的演化,采用元胞自动机技术,设计了民航市场商务旅客和休闲旅客的演化模型.以深圳—北京航线上深航与其他航空公司的经营为例,对竞争演化过程进行了仿真,结果显示了票价、航班频次及航空公司核心竞争力对商务旅客和休闲旅客的不同影响:票价对休闲旅客的影响较大,航班频次及核心竞争力对商务旅客的影响较大.航空公司核心竞争力对市场占有率与航线盈利水平的影响大于航班频次与票价的影响.In order to study the evolution of the aviation market competition,the evolutionary model of business and tourist passengers is built up with cellular automata technology.Taking the flights management of Shenzhen Airlines and other airlines on the route of Shenzhen-Beijing as example,the evolution of competition is simulated.Result shows the different influences on business passenger and tourist passenger of ticket price,flight frequency and airlines＇ core competence.The ticket price affects tourist passenger more,while the frequency and the core competence affects business passenger more. The airlines＇ core competence affects market shares and profit level of airlines more than the frequency and the ticket price.

关 键 词：元胞自动机 核心竞争力 商务旅客 休闲旅客 

分 类 号：F560[经济管理—产业经济]