联网组织的盈利模式及其设计规则  

Discussion on Profit Model and Design Rules of Internet Organization

作　　者：胡晓鹏[1] 

机构地区：[1]上海社会科学院部门经济研究所,上海200020

出　　处：《中国工业经济》2010年第12期76-85,共10页China Industrial Economics

基　　金：国家哲学社会科学基金青年项目"‘十二五’时期我国现代服务业发展的体制和政策研究"(批准号10CJY058)

摘　　要：在本文中,笔者受OK卡、携程卡、支付宝等新型商业模式的启发,集中探讨由不同类型企业和消费者构成的商业型联网组织。全文首先考察了联网组织的理论内涵,进而剖析了联网组织得以形成与发展的基础条件;在此基础上,通过聚焦盈利模式的达成,尝试对商业型联网组织的设计规则进行分析,论证了决定设计规则两个重要参数的关系,即联盟折扣率和兑换率;最后,针对联网组织运营中可能存在的风险问题,前瞻性地提出了分析建议。In this paper,the author was inspirited by the OK card,CTRIP card,ALIPAY and other new commercial models,and then has a centralism discussion on the commercial internet organization,which constitutes by the different types of enterprise and consumer.In the first part of this paper,it discusses the internet organization theory,and then analyzes the basic requirement of IO＇s formation and development;Based on this,through focusing on accomplishing the profit model,it attempts to analyze about the commercial internet organization＇s design rules,then the union discount rate and exchange rate,which are the design rule＇s determinants,have been proven;Finally,it gives us a forward-looking proposal about the possible risk factors of internet organization.

关 键 词：联网组织 联盟折扣 兑换率 

分 类 号：F270[经济管理—企业管理]