因特网视角下的中国展览业时空特征  

Spatial-temporal features of Chinese exhibition industry:A study based on the Content Analysis of webpages

作　　者：戴光全[1] 陈欣[1] 

机构地区：[1]华南理工大学经济与贸易学院,广州510006

出　　处：《地理研究》2010年第12期2143-2154,共12页Geographical Research

基　　金：国家自然科学基金项目(40971090);华南理工大学精品课程建设项目和教研项目(x2jmY1080850;x2jmY1080900);广东省软科学研究项目(2005B70101058);广东省自然科学基金项目(5301104);华南理工大学2007~2008学年度学生研究计划(SRP)项目

摘　　要：本文旨在探讨中国展览业的时间分布和区域分布特点,运用网页内容分析法,为研究中国展览业提供一个新的分析视角。以2006年11月～2008年5月一年半时间内连续的因特网关于中国"展览"的中文网页为研究文本,采用媒体研究的内容分析方法,通过SPSS统计分析,从数量、行业、主题、性质、规模和会期等方面,对中国各省(市、自治区)主要展览的时空特点进行研究。结果表明:我国展览业无论在时间还是在空间上,都有鲜明的季节性和突出的空间集聚特征;同时各省(市、自治区)也呈现出不同的行业集中度及特征,反映在展览的主题、性质、规模和会期上,这些特征在空间上体现了各省市经济发展水平及其空间集聚,从而印证了"产业化发展是我国会展业发展的基本趋势"。At present,only a spot of cities,for instance,Guangzhou and Shenzhen conduct the industrial statistics of exhibition.There is a serious lack of statistical data from nation wide exhibitions.At the same time,the comparability of provincial or civic data is limited due to considerable differences in statistic caliber.In these cases,this paper aims at a study on the spatial-temporal features of Chinese Exhibition Industry（EI）,and the Internet Chinese WebPages with issues of Chinese ＂Exhibition＂ from November 2006 to May 2008 are analyzed,by using Content Analysis Method（CAM）,and statistically analyzed through SPSS.The spatial-temporal features of Chinese main provincial（and autonomous regions） exhibitions are studied,focusing on aspects such as themes,character,time,scale and etc. The results reveal that there are significant seasonal,spatial and industrial concentrations in the EI：（1） temporal distribution： by the average of a total of 630 exhibitions,the seasonal concentration is not obvious,but exhibitions of most provinces appear to be concentrated in summer and fall;（2） spatial distribution： the quantity of exhibitions in the eastern part of China is far larger than that in the western and central parts,with a decreasing trend from the east to the west,and also there are 5 exhibition concentrated regions in the whole country;（3） there are top 10 industries whose exhibitions are concentrated in different regions;（4） there are different characteristics of the themes,types,scale and duration of the exhibitions in different regions;（5） the above concentrated regions are well connected with the regional economic development,especially the foreign trade situation,and the construction situation of exhibition halls play an important role as well.It should be noted that the analyses of this article also have limitations of these defects which are related to the limitations of web page content analysis.Further study may focus on research in comparison of exhibition themes,class

关 键 词：展览业 时空特点 内容分析 中国 

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