工程项目谈判行为的动态演化分析  

Dynamic evolution of negotiation behaviors in construction projects

作　　者：薛小龙[1] 韩喜双[2] 王要武[1] 

机构地区：[1]哈尔滨工业大学管理学院,哈尔滨150001 [2]哈尔滨工业大学深圳研究生院,深圳518055

出　　处：《哈尔滨工业大学学报》2010年第11期1775-1778,1787,共5页Journal of Harbin Institute of Technology

基　　金：国家自然科学基金资助项目(70801023);哈尔滨工业大学优秀青年教师支持计划资助项目(HITQNJS.2007.027);技术.政策.管理(TPM)国家哲学社会科学创新基地资助项目(htcsr06t05)

摘　　要：运用KMRW声誉模型分析了工程项目谈判过程中各参与方的相互博弈行为.通过建立总承包商和业主谈判的模仿者动态模型,分析了工程项目谈判系统动态演化的两种演化稳定策略:信任与猜疑.识别出贴现因子、信任产生的超额收益、采用信任策略时各参与方的初始投入是影响工程项目谈判系统演化的3个主要因素.通过分析3个因素对工程项目谈判系统演化趋势的影响,得出工程项目谈判各方采用信任策略是保证工程项目谈判系统向合作方向演化及其稳定性的基础。The negotiation behaviors of stakeholders in construction project are analyzed by employing KMRW reputation model.The replicator dynamic models of general contractor and owner are separately established.Two kinds of evolutionary stable strategy of dynamic game in construction project negotiation,trust and distrust,are elicited based on the replicator dynamic models.Discount coefficient,excess income and initial dedication of partners are identified as three critical factors which affect the evolutionary directions of construction project negotiation system.Based on the analysis of three factors＇effects on project negotiation system,it is reasoned out that adopting trust strategy is the critical success factor for keeping cooperative evolutionary direction and cooperative stability of project negotiation.

关 键 词：项目管理 工程项目谈判 信任 演化博弈 

分 类 号：F270[经济管理—企业管理] TU723[经济管理—国民经济]