场景模拟教学法在《IT产品营销》课程教学中的应用  

The Application of "Scene Simulation Teaching Method" to the Curriculum of "IT Product Marketing"

作　　者：张伟[1] 

机构地区：[1]南通职业大学电子工程系,江苏南通226007

出　　处：《南通职业大学学报》2010年第4期64-66,共3页Journal of Nantong Vocational University

摘　　要：《IT产品营销》课程是伴随着IT产业的发展和IT产品的市场应用应运而生的。将场景模拟教学法运用于IT产品营销课程教学中,能够使学生理论联系实际,更好地理解专业知识,掌握相关产品营销技能,但需要对场景模拟教学法的特点、内容及应用过程中应注意的问题进行分析,理清该教学法在课程教学中的基本思路。The development of IT industry and the market application of IT products give rise to the curriculum ＂IT Product Marketing＂.By utilizing the ＂Scene Simulation Teaching Method＂ in the curriculum ＂IT product marketing＂,students can apply theory to reality,and have a better understanding of the specialized knowledge as well so as to master some related product marketing skills.But teachers should know the characteristics and contents of this teaching method,make a good analysis of the problems while carrying out the method,sort out the thoughts of this teaching method in the curriculum teaching.

关 键 词：场景模拟教学法 IT产品 营销 课程 

分 类 号：G712.0[文化科学—职业技术教育学]