企业竞争与顾客矩阵  

Enterprise Competitiveness and Customer Matrix

作　　者：阳林[1] 

机构地区：[1]武汉科技大学管理学院,湖北武汉430081

出　　处：《武汉冶金科技大学学报（社会科学版）》1999年第3期53-56,共4页

摘　　要：借用西方企业竞争战略的分析工具——顾客矩阵 ,探讨了中国企业实现可持续竞争优势的策略选择 ,即构造自己的顾客矩阵 ,并阐述了构造顾客矩阵的基本步骤和方法。With the development of market economy, the Chinese enterprises will face increasingly keener market competition. This thesis has employed the analysis tool of competitiveness in occidental countries, customer matrix, for discussing the determination of strategy in the Chinese enterprises in order to acquire continued competitive superiority. It suggests that the realization of an enterprise's competitiveness calls for the construction of its customer matrix, and the basic ways for the construction are also offered.

关 键 词：企业竞争 顾客矩阵 竞争战略 

分 类 号：F272.3[经济管理—企业管理]