成本领先战略对提高产品创新速度的影响——基于内容分析法的研究  

How the Strategies of Specific Cost Leadership Impacts the Product Innovation Speed

作　　者：莫长炜[1] 

机构地区：[1]厦门大学,厦门361005

出　　处：《中国经济问题》2011年第1期61-71,共11页China Economic Studies

基　　金：国家自然科学基金面上项目(基金号:70972112);国家自然科学基金青年科学基金项目(基金号:71002039)资助

摘　　要：在内容分析法的基础上,本文以手机行业为例实证分析了精准成本领先战略的实施对产品创新速度的影响。结论显示,企业采取的精明经济成本领先战略措施以及苗条经济成本领先战略措施越多,企业的产品创新速度越快,这两种成本战略与产品创新速度的提高并行不悖,企业可以通过这两种方式实现成本的节约并加快产品创新速度。而规模经济成本领先战略、简朴经济成本领先战略以及延展经济成本领先战略对产品创新速度的影响并不明显。This research empirically tests the impact of specific cost leadership strategies on product innovation speed with content - analysis. Results indicate that economy of smartness and economy of slimness have positive impacts on product innovation speed. It means that the two specific cost leadership strategies and product innovation speed strategy can be conbined with each other. In the intense competitive environment where product life cycle increasingly become shorter and shorter, firms can use appropriately measures to speed up product innovation and lower cost simutaneously. However, results show that economy of scale, economy of simplicity and economy of spread have no significant effect on product innovation speed.

关 键 词：精准成本领先战略 产品创新速度 内容分析法 

分 类 号：F275.3[经济管理—企业管理]