基于行为的产品协同开发流程管理机制研究  

Study on Business Process Management Mechanism of Collaborative Product Development Based on Behavior

作　　者：余德海[1] 易树平[1] 高庆萱[1] 张毓[1] 

机构地区：[1]重庆大学机械工程学院,重庆400030

出　　处：《北京理工大学学报》2010年第12期1500-1504,共5页Transactions of Beijing Institute of Technology

基　　金：国家自然科学基金资助项目(70871127);国家教育部高等学校博士学科点专项科研基金资助课题(20070611027);重庆市自然科学基金重点资助项目(CSTC;2006BA2033)

摘　　要：针对企业信息化环境下,产品开发过程中因成员在不完全信息条件下的行为不确定性所导致产品开发协同性差、产品开发流程协同效率低和产品开发周期长等问题,通过有限理性条件下产品开发成员博弈格局和动态行为的进化博弈分析,得出成员在信息不对称情况下不一定能够选择到最优策略的分析结论.基于此提出在产品开发成员协同的空间构建主动式信息交互流程管理机制,以使产品协同开发成员间能够良好地沟通并相互信任,从而保证博弈成员进化到协同的长期稳定策略.最后,将主动式信息交互流程管理机制运用于GH公司产品协同开发流程再造的实际案例中验证其可行性.The slight cooperativity and low efficiency of business process collaborative in product development coupled with the long cycle in product development could be caused by the behavior uncertainty of product development team members that due to incomplete information conditions in enterprise information environment.To solve the above problem,the dynamic behavior and game layout of product development members are analyzed through evolutionary game theory in this thesis.The analysis result shows that,under information asymmetric circumstances,optimal strategy is not necessarily selected.Based on the pre-conclusion,it is proposed that the mechanism of initiative information interaction mode should be constructed in the collaborative space to encourage the members of product collaborative development team to better communication and mutual trust.Thus,the long-term stability strategy that game player evolute to collaborative would be guaranteed.Finally,the mechanism of initiative mode information interaction has been used in business process reengineering of product collaborative development in GH Company.The feasibility is validated by the effect of implementation.

关 键 词：产品协同开发 有限理性 进化博弈 流程再造 

分 类 号：F270.7[经济管理—企业管理] F407.4[经济管理—国民经济]