网络舆论形成的心理机制——以唐骏“学历门”事件为例  

The Psychological Mechanism of the Public Opinions on the Internet——A Case Study of Tang Jun's "Academic Door"

作　　者：余秀才[1] 

机构地区：[1]中南财经政法大学新闻与文化传播学院,湖北武汉430073

出　　处：《南京邮电大学学报（社会科学版）》2010年第4期39-42,共4页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社科基金重大项目"互联网管理与中国特色网络文化建设"(07&2D040)

摘　　要：以唐骏"学历门"事件为例,分别从网络舆论形成的心理场、网络舆论背后的心理失衡与媒介表达、网络舆论中网民的媒介期望与心理均衡三个方面论述了网络舆论形成的心理机制。在网络舆论形成的心理场中,网民由社会事件引起心理失衡,到寻求网络媒介的舆论表达,再到心理均衡,是网络舆论形成的重要心理动因。This paper takes Tang Jun＇s ＂Academic Door＂as a case and elaborates the psychological mechanism of the public opinions on the internet from three aspects： the psychological field,the psychological imbalance and media expression,as well as the media expectations and psychological equilibrium of the internet users.The paper discusses that in the psychological field the internet users start from the psychological imbalance caused by the public events,seek for an expression on the media and end by restoring their psychological equilibrium,which is an important psychological motivation of the formation of the public opinions on the internet.

关 键 词：“学历门”事件 网络舆论 心理机制 

分 类 号：G20[文化科学—传播学]