考虑促销水平和共担促销成本的供应链协调  

Coordination of Supply Chain in Considering Promotion Level and Sharing Promotion Cost

作　　者：张伟[1] 陈敬东[1] 

机构地区：[1]西安理工大学经济与管理学院,陕西西安710054

出　　处：《西安理工大学学报》2010年第4期492-496,共5页Journal of Xi'an University of Technology

基　　金：陕西省软科学基金资助项目(2008KR22)

摘　　要：在产品供应链中,销售商的促销水平影响市场需求。假设销售商促销成本由销售商和制造商共同承担,并且销售商和制造商的承担比例与其所占收入份额成正比,从而建立了收益费用共享契约模型,得出了制造商、销售商和供应链的期望收益,并给出销售商共担促销成本的契约参数取值范围。研究表明,在此契约参数的取值范围内,通过收益费用共享契约可以实现销售商在促销水平影响需求情况下供应链的完美协调。算例验证结果表明,收益费用共享契约在此情况下的有效性。Market demand can be affected by the promotion level from retailers in the supply chain.On the assumption that promotion cost is pooled by retailers and manufacturers and sharing ration is proportional to revenue ration,whereby revenue-and-expense sharing model is built and the expected revenues of manufacture,retailer and supply chain are obtained,with the span of contract parameter given.The results show that,under the constriction of contract parameter,perfect coordination of supply chain can be realized by this revenue-and-expense sharing contract.The effectiveness of the revenue-and-expense sharing in this condition is tested via the calculation examples at last.

关 键 词：供应链 协调 促销水平 促销成本 收益费用共享契约 

分 类 号：F713.1[经济管理—产业经济]