论中国传统视觉元素在现代海报设计中的象征性运用  

On the Symbolic Application of Traditional Chinese Visual Elements in Modern Poster Design

作　　者：胡慧[1] 

机构地区：[1]湖南科技大学艺术学院,湖南湘潭411201

出　　处：《邵阳学院学报（社会科学版）》2010年第6期107-109,共3页Journal of Shaoyang University:Social Science Edition

基　　金：湖南省教育厅科研项目(09C425)

摘　　要：中国传统视觉元素来自中国传统文化,它扎根于中国的社会文化历史,并以各种文化符号或者具体的事物表现出来。这些符号和事物成为了中国文化的象征,对现代海报设计有着深刻的启迪与借鉴作用。在现代海报设计中图形的象征性运用,可以借助传统图形的象征或比喻的手法,传情达意;色彩的象征性运用,可以体现人民的审美观念,传达出更具民族代表性和传统文化性的深刻内涵;文字的象征性运用,可以提高可读性与趣味性,使传播更加有效。Traditional Chinese visual elements originate from traditional Chinese culture,deeply rooted in Chinese social culture and history,represented by various cultural indexes or concrete objects that come to be symbols of Chinese culture and greatly inspire the design of modern poster.The symbolic use of pictures can express feelings by metaphoric use of traditional pictures.The symbolic use of colors shed a light on people＇ s aesthetics and convey the peculiarities of nation and traditional culture.The symbolic use of character can improve the readability and enjoyment, enhance the communication.

关 键 词：中国传统视觉元素 现代海报设计 象征性 

分 类 号：J06[艺术—艺术理论]