供应链信任传递机制及其均衡研究  

Transfer Mechanism of Supply Chain Trust and Its Equilibrium

作　　者：鄢章华[1] 滕春贤[1] 刘蕾[1] 

机构地区：[1]哈尔滨理工大学管理学院,哈尔滨150080

出　　处：《管理科学》2010年第6期64-71,共8页Journal of Management Science

基　　金：国家自然科学基金(70871031);黑龙江省海外学人项目(1152HQ09)~~

摘　　要：良好的信任关系有助于减少企业间的谈判和摩擦次数,提升供应链成员企业间的合作效率,降低多项成本费用,从而增强供应链的灵活性,并实现供应链竞争力的提升。基于此方面的考虑,以供应链信任关系为研究对象,探讨供应链信任关系在供应链网络中传递并逐渐达到均衡的过程。沿用信任度的概念对供应链成员企业间的信任关系进行定量刻画,通过对取值的拓展,使刻画更贴近现实;基于社会网络理论分析并设计不同信任氛围下信任的传递机制和叠加机制,利用网络均衡理论和极限的思想建立信任均衡模型,对供应链信任均衡进行求解,并对解的稳定性进行分析。研究结果表明,供应链信任的均衡结果与信任氛围和初始的信任状态密切相关,信任氛围对供应链信任仅起保健因素的作用,供应链信任均衡的稳定性主要受关键关系的影响。最后用算例说明和验证结论。Favorable trust relationship helps reduce the frequency of negotiation and conflicts,enhance cooperation efficiency and minimize many kinds of cost,thus reinforces the flexibility and competence of supply chains.Based on this conception,we take supply chain trust as our main research object and investigate the processes of trust transfer and trust equilibrium.Firstly,we took advantage of trust degree to quantitatively describe trust relationship between supply chain members.By means of reasonable extension in value,the description can better reflect reality.Afterwards,trust transfer and superposition mechanisms under different trust atmospheres were analyzed and designed based on social network theory.Finally,trust equilibrium model was constructed using network equilibrium theory and limit thought.The model was solved and the stability of the solution was analyzed.Following conclusions were derived： trust equilibrium is closely related to trust atmosphere and initial trust distribution;trust atmosphere acts as a hygiene factor in trust equilibrium;the stability of trust equilibrium mainly depends on key relations.Numerical example was used to illustrate and testify the conclusion.

关 键 词：供应链信任 信任度 信任传递 信任均衡 稳定性 

分 类 号：F274[经济管理—企业管理]