论秦皇岛市城市形象定位  

On the Image Orientation of the City of Qinhuangdao

作　　者：郑悦[1] 孙颖[1] 

机构地区：[1]河北科技师范学院文法学院,河北秦皇岛066004

出　　处：《河北科技师范学院学报（社会科学版）》2010年第4期118-123,共6页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：秦皇岛市社科联2010年社会科学重点应用性课题"长城文化与秦皇岛市旅游形象传播研究"(20101040)

摘　　要：长城文化是历史文化遗产中大众认可度最高的,本身就含有品牌价值,要充分利用这种品牌效应;秦皇岛市正是长城资源的名城,占有地域优势,这为在秦皇岛市打造长城文化提供了有利条件。立足秦皇岛市长城旅游资源,将"长城游"打造成秦皇岛市文化旅游的重要品牌,打造"长城名城"的崭新的旅游形象,在旅游产业的激烈竞争中突出特色,既能获得良好的社会效益,也能取得丰厚的经济效益。将长城文化旅游与城市形象宣传结合起来,提出立足文化特色,打造城市形象;整合旅游资源,完善旅游线路等策略,以期推动秦皇岛市文化旅游的快速发展和城市形象的重新定位与宣传。The culture of the Great Wall is most recognized by the public among the historical and cultural heritage.It has a brand value,and such an effect should be made full use of;Qinhuangdao is a famous city with the resource of the Great Wall,it has a regional advantage which provides a beneficial condition for Qinhuangdao develop its culture of the Great Wall.We should keep a foothold on Qinhuangdao＇s tourist resource of the Great Wall,forge ＂the tour of the Great Wall＂ into an important brand-name of Qinhuangdao＇s cultural tourism,and establish a new tourist image of ＂the famous city with the Great Wall＂.Giving prominence to the characteristics in the fierce competition of tourism industry can not only achieve good social benefits,but achieve munificent economical benefits.Therefore,combining the cultural tourism of the Great Wall with the publicity of the city image,some strategies are put forward,such as grounding on the cultural characteristics to establish the image of the city,integrating tourist resources,and perfecting tourist routes,so that the fast development of Qinhuangdao＇s cultural tourism can be realized,and the reorientation and publicity of the city image can be pushed.

关 键 词：秦皇岛市 长城文化 文化旅游 城市形象 

分 类 号：G719[文化科学—职业技术教育学]