震后赴川入境旅游者满意度评价研究  

AN EMPIRICAL STUDY ON INBOUND TOURISTS' SATISFACTION TO SICHUAN AFTER THE WENCHUAN EARTHQUAKE

作　　者：唐勇[1,2] 覃建雄[1] 李艳红[2] 赵俊[2] 梁艳桃[2] 刘妍[3] 

机构地区：[1]成都理工大学商学院,成都610059 [2]成都理工大学地球科学学院,成都610059 [3]四川大学锦城学院,成都611731

出　　处：《人文地理》2011年第1期140-144,共5页Human Geography

基　　金：四川旅游发展研究中心青年基金(LY200903)

摘　　要：本文以震后赴川入境旅游者为研究对象,采用因子重要性排序、配对样本t检验及重要性—绩效感知模型揭示了震后赴川入境旅游者的真实满意度感知。研究显示,入境游客对四川旅游经历的整体满意度较高;地震遗迹、大熊猫诸因子期望值与满意度之间的距离存在较大的差距,在排除前期望值过高的干扰后,得出大熊猫因子最终满意度较高的结论;民俗文化、历史文化、自然景观、当地人友善度为主要吸引要素;多数因子的重要性及满意度均较高,仅有城市基础设施一项因子重要性低而评价高,没有因子的重要性高而评价低。Tourism industry is significantly affected by disasters. The Ms 8.0 Wenchuan Earthquake on May 12th, 2008 in the Longmen Shan region of China devastated south-western China, resulting in extensive dam- ages and casualties. Nevertheless, Sichuan tourism industry had been severely affected by the earthquake and the negative impact is forecast to exert long-tenn. Almost two years since the May 12th Earthquake, it is of great significance to find out the inbound tourist＇s satisfaction to Sichuan. Literature review reveals that al- though tourist＇s satisfaction had been greatly concerned by the international scholars, it is not fully covered by domestic researchers. Under such context, this paper had carefully studied the inbound tourist＇s satisfaction to Sichuan after the quake. The research findings indicates that Giant panda, Friendly local people, Culture and history, Natural landscapes and Folk custom are regarded as the key factors to attract inbound tourists and their satisfaction to them are found to be relatively high, despite the fact that there is a huge disparity between the perception and satisfaction among those four factors. Secondly, the perception and satisfaction to some 8 factors from quadrant I, like weather and climate, leisure life style, accommodation facilities are both at rela- tive good stage and need to be kept. Thirdly, factors form quadrant III such as accessibility, religion and tourist information call for special concerns to improve the satisfaction level as tourist＇s perception before vis- iting is quite positive; At the same time, the seismic landscapes emerging after the earthquake should not be overly promoted to target the inbound tourist market, which is to avoid inducing negative impression and per- ception of tourist environment in Sichuan. Fourthly, urban infrastructure the single one factor belongs to quadrantIV, which implies that the City image and service fnction of the regional key tourist destinations and transportation hubs like Chengdu, Leshan, and Emei shan sho

关 键 词：满意度 重要性-绩效感知模型 入境旅游者 汶川地震 

分 类 号：F590[经济管理—旅游管理]