创建品牌开创箱包产业新局面  

Establishing Brand to Expand Luggage Making Industry

作　　者：蒋文佳[1] 何健锋[1] 徐伟新 周南 何有节[1] 

机构地区：[1]四川大学制革清洁技术国家工程实验室,四川成都610065 [2]广州市狮岭镇皮革皮具产业研究中心,广东狮岭510850

出　　处：《皮革科学与工程》2011年第1期72-75,共4页Leather Science and Engineering

基　　金：广东省科技厅资助项目(2006D90402001)

摘　　要：通过对国内外箱包市场对比调查,发现中国箱包产业多为贴牌加工企业而缺少龙头品牌的现状及危机,并从中得出开创箱包自主品牌的重要性。通过中国现阶段自主品牌成功案例,分析了自主箱包品牌如何进军市场、占领市场。同时本文为怎样创建箱包产业自主品牌提出了几点建议。最后是对箱包产业发展新局面的一些展望。Investigation and comparison of luggage are made between domestic and international markets in this paper.It is found that most the bag industry enterprises in China are in the crisis of just doing IEM,lacking competitive brands,and the significance of setting up independent brand is seen.Cases of successful independent brands are cited to show how luggage brands should enter and occupy market.Meanwhile,several suggestions are given on how to set up independent brands.Lastly,envisions are made about remarkable headway in luggage industry.

关 键 词：箱包 品牌 危机 市场 

分 类 号：F273.2[经济管理—企业管理]