媒介化时代民间艺术的文化转型  

The Cultural Transformation of Folk Art in the Media Age

作　　者：吴晓[1] 

机构地区：[1]吉首大学文学院,湖南吉首416000

出　　处：《毕节学院学报（综合版）》2011年第2期66-69,共4页Journal of Bijie University

基　　金：中国博士后基金项目"消费文化语境中少数民族歌舞艺术的转型研究";项目编号:2010047980;教育部人文社科课题项目"旅游语境中湘西民间艺术发展的人类学研究";项目编号:08JC850002

摘　　要：原本以民俗生活模式传播于村落空间的民间艺术,受制于传媒时代文化逻辑力量的召唤,衍生出新的传播方式,即成为一种奇特的媒介景观样式,并辐射出具有异域情调和遥远时光的审美想像。作为媒介景观的民间艺术,是置身于新的文化语境中的传统民间艺术对自身传播方式做出的调适,去除其原本作为特定族群生活样式的文化属性,以去生活、去语境的方式进行符号拼贴、重装和压缩,从而裂变为诉诸符号消费需求的媒介景观样式或消费意象,成为一种具有典型后现代文化特质的传媒消费文本,为处于现代性追求道路上的当下中国增添了一种大众审美文本。The folk art,which spreads in the village as folk living model, it breeds new forms of communication and becomes a strange media landscape style subject to the power of media cultural logic, and it radiates the aesthetic imagination of exotic and distant.As the media landscape, it＇ s the adaptation of communication forms of the traditional folkart in the new cultural context. It＇ s production is the result of response of folk traditional art carries on the culture logic of postmodernism in the consumer society, it＇ s structure is collaged, re-constructred and compressioned by the methods of de-lives, de-text of the life style folk traditional art, which embodied promiscuous characteristic, and, it has the postmodernism esthetic significance of globalization imagination, the primary condition paradox and the esthetic paradigm transformation.

关 键 词：媒介景观 消费文化 民间艺术 审美文本 

分 类 号：J120.2[艺术—艺术理论]