企业家声誉结构及声誉驱动机理的研究综述  

A Review of Reputation Structure of Entrepreneur and Reputation Driving Mechanism

作　　者：潘松挺 姜涛 

出　　处：《科学决策》2011年第2期76-83,共8页Scientific Decision Making

基　　金：教育部人文社会科学研究一般项目(项目批准号:10yja630222);浙江理工大学引进人才科研启动基金(项目编号:0905830-Y)资助

摘　　要：企业家声誉是企业赢得竞争优势的关键要素,但在新的时代背景下,现有声誉理论对企业家声誉的研究远未成熟。为此,本文简述了声誉理论的宏观、微观和中观三个层面的研究成果,并在此基础上,对企业家声誉结构和企业家声誉驱动机制的认识发展进行了综述和探讨,本文的研究结论对于企业家声誉理论研究的深化和实践探索具有较好的借鉴意义。The reputation of entrepreneur is one of the key elements from which an enterprise gains sustaining competitive advantages.However the existing reputation theories concerning about the research of reputation of entrepreneur are still in the developing stage.This paper reviews the research results on the reputation theories on the macro-,micro-and meso-level.Based on the knowledge of reputation theories,this paper also discusses the development of theories of reputation structure and reputation driving mechanism of entrepreneur.The conclusions of this paper contribute to the further development of theoretical research and practical exploration of reputation theories of entrepreneur.

关 键 词：企业家声誉 声誉结构 声誉驱动机理 

分 类 号：F276[经济管理—企业管理]