户外拓展企业利益相关者管理战略探析  

作　　者：罗小燕[1] 谭丽[1] 

机构地区：[1]萍乡高等专科学校经济与管理系

出　　处：《企业经济》2011年第2期43-46,共4页Enterprise Economy

摘　　要：近年来,户外拓展行业在中国迅猛发展的同时受到很多问题的困扰。这些问题的存在,不仅影响着户外拓展企业经营目标的实现,更威胁着行业的可持续发展。究其原因主要是户外拓展企业未能对其利益相关者实施有效的管理。户外拓展企业应依据合法性、权力性和紧急性等方面特征对特定群体进行分析,以确定企业的利益相关者。在此基础上,企业管理者要根据企业利益相关者的合法性、权力性和紧急性方面特征的得分情况对利益相关者进行分类,并针对不同类型的利益相关者采取不同的管理战略和管理方法。In recent years,the outward bound（OB） industry has been puzzled with the numerous problems while witnessing rapid development.The problems not only affect the realization of the operation goals of the outward bound（OB） industry but they also threaten the sustainable development of the industry.The reason is mainly that the the outward bound（OB） industries have failed to carry out the effect management of their stakeholders.Therefore,according to the legitimacy, power,and emergency,the outward bound（OB） industry should analize the specific groups to determine the stakeholders.Meanwhile,the managers should score and classify the stakeholders,and adopt effective management strategies and methods against different stakeholders.

关 键 词：户外拓展企业 利益相关者 界定 分类 管理战略 

分 类 号：F272.92[经济管理—企业管理]