考虑客户驱动需求替代的产品生产组合及零部件补货策略  

Product assortment and components replenishment policy with customer-driven demand substitution

作　　者：李宇雨[1,2] 但斌[1] 黄波[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]重庆师范大学计算机与信息科学学院,重庆400047

出　　处：《系统工程理论与实践》2011年第3期471-479,共9页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(70671011);国家高技术研究发展计划(863计划)(2007AA04Z1B1);笹川良--优秀青年奖学基金(SYLFF)

摘　　要：考虑在客户驱动需求替代和客户异质性偏好的环境下,产品族ATO制造商以通用零部件和专用零部件组装生产同一产品族产品,建立了基于客户驱动需求替代的产品族ATO制造商产品生产组合和零部件补货模型,给出了制造商产品生产组合和零部件最优补货策略,以及最优解的寻优步骤.理论及仿真分析表明,产品的最优销售时长与整个产品族的单位时间潜在总需求无关,仅与产品售价,零部件采购价格和单位保管成本相关;产品售价上升时,制造商应延长该产品的销售时长,缩短其它产品销售时长,以提高其利润.We proposed a product assortment and components replenishment model for product family ATO manufacturer based on customer-driven demand substitution and heterogeneous demand, under the assumption that product family ATO manufacturer assembles coitullon components and specific conlponents into family products. The optimal product assortment and parts replenishment policy for ATO manufacturer was obtained, and the method of finding the best solution was proposed. Theoretical and numerical analysis show that the optimal length of selling products, which is independent with the potential total delnand per time of product family, is only related with product prices, procurement prices and holding costs per unit per time of components, and when sales price of a product increases, the manufacturer should extend the period of selling it, and shorten the period of selling the other products in order to enhance manufacturer＇s profit.

关 键 词：按订单装配(ATO) 客户驱动需求替代 产品族 产品生产组合 零部件补货策略 

分 类 号：F270[经济管理—企业管理]