基于CAS理论的企业并购后的品牌整合  

Study on Brand Integration after Enterprises Merger and Acquisition Based on the CAS Theory

作　　者：冯强[1] 张涛[1] 

机构地区：[1]广东纺织职业技术学院,广东528041

出　　处：《上海市经济管理干部学院学报》2011年第2期29-33,共5页Journal of Shanghai Economic Management College

摘　　要：企业并购后的品牌整合是在复杂多变的环境中进行的,品牌整合系统是一个复杂适应系统。CAS理论为企业并购后的品牌整合提供了新视角和方法论的指导。The process of brand integration after enterprises merger and acquisition is promoted in a complicated and variable environment, and brand integration system is a complex adaptive system. Based on the complex adaptive system （CAS） theory, the paper studies and analyzes on the characteristics and mecha- nism of brand integration system after enterprise merger and acquisition, and establishes brand integration system according to the goal of brand intergration.

关 键 词：复杂适应系统 企业并购 品牌整合系统 

分 类 号：F271[经济管理—企业管理]