动态竞争环境下企业产品质量决策研究  

Study on Enterprise quality Decision-Making under Dynamic Competition

作　　者：赵道致[1] 吕昕[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《组合机床与自动化加工技术》2011年第3期89-92,共4页Modular Machine Tool & Automatic Manufacturing Technique

基　　金：国家自然科学基金资助项目(70771073)

摘　　要：产品质量决策是企业战略决策的重要内容之一。运用微分博弈方法,对企业的产品质量决策问题进行了研究,提出动态环境下两个相互竞争企业之间产品质量决策的分析模型。研究表明,产品的质量信誉衰减系数、基础生产成本、需求-价格和需求-质量信誉弹性系数以及贴现系数是影响企业质量决策的关键影响因素,进而对制定企业的发展战略有重要作用。Product quality decision-making is an essential part of enterprise strategic decision-making.By the approach of differential game theory,this paper puts forward a quality decision-making model with two competing enterprises under dynamic environment.The research shows that,key factors of quality decision-making are attenuation coefficient of quality credit,basic manufacturing costs,demand-price elasticity coefficient,demand—quality credit elasticity coefficient and discount coefficient.Consequently,these factors play important roles on making developing strategies for enterprises.

关 键 词：产品质量决策 质量信誉 价格 动态竞争 微分博弈 战略决策 

分 类 号：F270.5[经济管理—企业管理]