偏好市场下制造/再制造系统最优生产决策  

Optimal production decision model of the manufacturing/remanufacturing system in the heterogeneous market

作　　者：谢家平[1] 王爽[1] 

机构地区：[1]上海财经大学国际工商管理学院,上海200433

出　　处：《管理科学学报》2011年第3期24-33,共10页Journal of Management Sciences in China

基　　金：国家自然科学基金资助项目(70972062);2007新世纪优秀人才支持计划资助项目(NCET-07-0532)

摘　　要：从消费者对再制造产品和新产品有着不同的需求偏好入手,引入市场需求偏好函数,构建单一垄断生产商利润最大化的带约束生产决策模型,探讨偏好市场下的两期和无限期的最优产量-价格决策策略.此外,通过对再制造经济优化模型的数据模拟,分析消费者偏好系数对生产商利润、成本节约、产品价格的影响,为生产商的生产决策,以及政府如何影响消费者偏好决策提供指导建议.As many consumers value remanufactured products less than new products,we introduce a market that consists of heterogeneous consumers as well as demand function with preferences.We derive the optimal quantities and prices,and characterize the optimality conditions for a monopolist in a two period model and an infinite horizon model.In addition,we use numerical experiments for the economic optimization model of remanufacturing and explore the influences of consumer preference coefficient on manufacturer＇s profits,cost savings threshold,and product price.Among other results,we provide some instructive suggestions towards manufacturer＇s production decision and how to affect consumer preferences.

关 键 词：再制造 生产策略 有偏好市场 经济优化 

分 类 号：F275[经济管理—企业管理]